Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

vendredi 12 septembre 2014

Future Of SEO by SEO Expert 2015/2020 | Mozalami

In this 3-part series, search industry veterans weigh in on how SEO will be different in 2015 and 2020.

Here under what I highlight as  expert SEO specialist


Expert Insights On The Future Of SEO, Part 1



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Rand Fishkin

  • The deluge of investment in content marketing will make it increasingly harder to stand out with a purely content-based strategy. I suspect SEOs will get creative and employ more paid and non-paid amplification to help their content reach wider audiences, while simultaneously seeking non-content-focused methods of earning links (events, embeddable assets, bios + interviews, and old-school tactics like resource pages and direct outreach would be among my guesses).

Eric Enge

  • Voice search and natural language search will continue to expand rapidly. Google is investing heavily in being able to understand semantics and context.
  • Google will be forced to deal with Negative SEO. The growth of this industry is continuing to scale, and that represents a real threat to its search quality. In fact, this is probably the biggest threat to its business.
  • Manual and algorithmic actions against spam or low quality sites will continue to grow. As with Negative SEO, this is a battle that Google must win.

Bill Slawski

We expect more companies will be developing in-house SEO departments and be in need of training for the creation of content in-house, especially as rumors of Author Rank grow with the presence of in-depth articles and some patents/papers on making author content rank better based upon authority and expertise. We’ve been working with clients on building strategies for getting more out of Google+ both now, and as we see more changes to it.

Barry Schwartz

Sad thing is, I don’t see SEO changing much in 2015. There are still a large number of SEOs who are buying links and doing things that can get themselves in trouble. I do see Penguin being more streamlined into the algorithm in 2015. 

Dr. Pete Meyers

  • The Knowledge Graph will continue to expand, and Google will get more aggressive about creating answers from content in the index. This will radically change the landscape for some queries, and we have to be very aware of how our SERPs look in the wild.
  • More and more of us will shift to landing-page based metrics (“content analytics,” for lack of a better phrase) as keyword data continues to disappear.
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Expert Insights On The Future Of SEO, Part 2

Aleyda Solis

At the pace at which search evolves, a lot can happen in six years. Some things that might be different, vastly improved or more ubiquitous include:
  • Search engines functionalities and capabilities (semantic and conversational search)
  • Ranking factors (social endorsement)
  • Devices (mobile, wearables)
  • Interfaces (voice search)
  • Formats (apps)
  • Platforms (maybe other, more evolved search engines that establish a different search paradigm?)

Dan Petrovic

In 2020, SEO will be a very complex field that will break up into several distinct disciplines, much how the link building industry stemmed out of SEO as a core. Things that you should pay attention to are:

My own Thoughts

SEO will be more-or-less the same : Link Graph + Social Graph + Local Graph + Semantic Graph + Mobile UX = Sweet POT ;)

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