Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

dimanche 12 août 2012

Mises à jour Google Juin et Juillet 2012

Riche en événements cette fin du mois de juillet et début août avec la publication par Google des 88 changements longtemps attendus et réclamés par la communauté. Voici ceux qui me semblent les plus importants :

  • #82293. [project codename “Answers”] Improved dictionary search feature by adding support for more natural language searches.
  • Better HTML5 resource caching for mobile. [project codename “Mobile”] We’ve improved caching of different components of the search results page, dramatically reducing latency in a number of cases.
  • ng2. [project codename “Other Ranking Components”] Better ordering of top results using a new and improved ranking function for combining several key ranking features.
  • Ref-16. [project codename “Other Ranking Components”] Changes to an "official pages" algorithm to improve internationalization.
  • Bamse. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
  • Bamse-17L. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
  • #81933. [project codename “Synonyms”] This launch improves use of query synonyms in ranking. Now we're less likely to show documents where the synonym has a different meaning than the original search term.
  • #82367. [project codename “Other Ranking Components”] This launch helps you find more high-quality content from trusted sources.
  • #82699. [project codename “Other Search Features”] We've made it easier to quickly compare places. Now you can hover over a local result and see information about that place on the right-hand side.
  • Lime. [project codename “Freshness”] This change improves the interaction between various search components to improve search results for searches looking for fresh content.
  • #82666. [project codename “Page Quality”] This launch helps you find more high-quality content from trusted sources.
  • gallium-2. [project codename “Synonyms”] This change improves synonyms inside concepts.
  • #82460. [project codename “Snippets”] With this change we're using synonyms to better generate accurate titles for web results.
  • absum3. [project codename “Snippets”] This launch helps us select better titles to display in the search results. This is a change to our algorithm that will specifically improve the titles for pages that are in non-Latin based languages.
  • #83051. [project codename “Answers”] We've improved display of local business information in certain mobile use cases. In particular, we'll highlight information relevant to the search, including phone numbers, addresses, hours and more.
  • #82961. [project codename “Alternative Search Methods”] When you search for directions to or from a location on your mobile device without specifying the start point, we'll return results starting from your current position.
  • Homeland. [project codename “Autocomplete”] This is an improvement to autocomplete that will help users to get predicted queries that are more relevant to their local country.
  • popcorn. [project codename “Snippets”] We've made a minor update to our algorithm that detects if a page is an "article." This change facilitates better snippets.
  • eventhuh4. [project codename “Knowledge Graph”] We'll show a list of upcoming events in the Knowledge Graph for city-related searches such as [san francisco] and [events in san francisco].
  • #83242. [project codename “Universal Search”] This change improves news universal display by using entities from the Knowledge Graph.
Voila donc à première vue, Google semble s'intéresser toujours autant au mobile, au local et maintenant de plus en plus à l'intégration des entités web dans les résultats. notons quand même qu'il y a plus de trois mises à jour qui concernent directement les titres de pages et aussi la manière d'afficher les site links.
J'ai éliminé de manière volontaire toutes les updates relatives à panda mais cela devrait devenir récurrent. 
Ce qui m'attire le plus est l'attribution d'efforts conséquents pour maitriser l'aspect fraîcheur que j'ai toujours considéré comme étant le talon d'achile de Google, et j'ai pu constater de visu le retour des posts twitter sur le haut des SERPs mais je ne trouve pas cela encore "propre".

Pour finir, la meilleur manière de voir ces changements est de les représenter sous forme de nuage de tags :
Google 88 updates inside search June July 2012



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